Ten years ago, Eetu Heiska walked into the construction industry as a consultant. He had a Lean background, experience across multiple industries, and no particular plan to stay long. That was supposed to be a quick stint.
He stayed. And over the next decade, he did almost everything there was to do at Sitedrive: product ownership, customer success, sales director, and limited consulting. He even helped design the first iteration of the partner model from the inside. Then, in early 2025, he founded his own consulting Company, Production Flow, and became one of Sitedrive's first official partners.
The reason he made that move says a lot about what kind of work he actually wants to do. We sat down with Eetu to hear what he has to say.
"When you're building a scalable software product, you can't spend unlimited time going deep with individual customers," Eetu says. "There's a good reason for that. But I'm a consultant at heart. I like solving problems in detail. I missed being closer to the customer."
Software companies scale by serving many customers well enough. Consultants scale by going deep with fewer customers. Those two things can pull in different directions, and Eetu had been feeling that tension for a while. When the timing was right, he made the call.
He moved from a fixed salary to a structure where his earnings depend directly on results. High risk, high reward. He built his own company. He started doing the work he wanted to do.
A typical customer project for Eetu starts with leadership conversations. The business executives want to understand the business case, the return on investment, and what this change means for their organization's operations. Eetu has spent years building that kind of argument, so he knows how to have that conversation.
Then it goes deeper. Technical experts need to see the details. Construction site crews need to see it work in practice. And the gap between those two conversations, between the boardroom and the construction site, is exactly where Eetu operates best.
"The best part of this work is moving from the boardroom to the job site and speaking a different language to each group," he says.
He tells the story of a construction site in Turku, Finland. An experienced site manager, someone who had been building things the same way for decades, agreed to try a new approach. Traditionally, construction is planned using Gantt charts. They work at a high level, but they tend to hide problems and make it hard to see how the whole project actually flows. A few hours in, after they had mapped the work using detailed, location-based planning, both the problems and the potential in the schedule became visible. The site manager picked up his phone. He called his long-time door installer and renegotiated the arrangement on the spot. Instead of blocking the whole building at once, he would need him two days a week going forward.
"Those are the best moments," Eetu says. "When someone who has built things a certain way for twenty or thirty years sees the problem clearly, and decides on their own to do something differently. That's when you know something real happened."
This is what makes construction different from most other industries for a consultant. Most sectors are already heavily optimized. The changes that Sitedrive enables, moving from rough weekly planning to knowing exactly which apartment an electrician walks into on Monday morning, are big. And because the work rarely stops at the software itself, Eetu's conversations with clients go well beyond showing them how the application works. Change management, redefining how a company operates, helping teams figure out what needs to shift before anything else can- that's often where the real work is.
"I can talk to a customer about doing something smarter, and I have a tool that supports it. That's a very different position than either pure consulting or pure software sales."
Eetu could have built a consulting business without any partnership. He considered it. He didn't do it for two reasons.
The first is the product itself. Sitedrive listens and moves fast. When Eetu comes back from a customer and says something isn't landing, that the concept is still too abstract, they respond. In software terms, that's not normal.
"With a lot of products, you'd wait two years for feedback to make it into the product. At Sitedrive, we're talking weeks, sometimes just months, for bigger things. When you're the one explaining things to customers every week, that matters a lot."
The second is what Sitedrive handles. Brand building, marketing, and entering new markets. Eetu doesn't have to build all of that himself. He focuses on consulting work, customer relationships, and expertise. Sitedrive handles the infrastructure.
"A partner doesn't need to know everything. You find the role that fits you, and Sitedrive fills the gaps."
Eetu is direct about who this partnership suits. The people who get the most out of this model think like business owners. They see recurring revenue where others see one-off projects. They want to build something, not just bill hours.
"The best kind of partner understands construction, thinks about the business potential, and is willing to go after it rather than just take the safe option," Eetu says. "That person is not common. But if that's you, this is worth a serious conversation."
Construction is changing. Faster build times, tighter margins, and pressure to plan at a level of detail the industry has never had to plan at before. The companies that figure this out first will be in a very different position in five years. Sitedrive is building the partner network that will make that possible.
If you've spent years in construction, you understand what's broken and want to build something on top of a product you believe in, there's a conversation worth having.
And if you want to hear what the partnership looks like in practice before making any decisions, Eetu is happy to talk. Ask Sitedrive for his contact details.
Apply as a Sitedrive Partner:
https://sitedrive.com/apply-as-sitedrive-partner