In summer 2025, Jeevitan Navaratnarajah was working in construction-related sales, as he had done for several years.
He had sold access control systems, worked on site documentation, and, most recently, on smart water systems in buildings. His work took him regularly into construction projects, where he saw how many different people and teams had to coordinate their work to move a building project forward.
In these projects, planning existed, but daily work still relied heavily on meetings, phone calls, and individual updates to stay aligned. A lot of time went into coordination instead of execution.
When Jeevitan came across Sitedrive, he immediately recognized what the product was trying to fix.
“The value was quite clear,” he says. “How much time can you save, and how much easier coordination can become?”
He decided to join the Sitedrive team as the first Account Executive focused on Norway.
Working with customers from the first week
Jeevitan started working with customers immediately after joining. During his first few weeks, he joined meetings focused on understanding how the customer operates and the challenges they face in their projects.
“You need to understand their situation first,” he says. “How they plan, how they work, and what kind of challenges they face every day.”
At the same time, he worked closely with another Account Executive, Antti Pukema, who had previously managed Norwegian accounts. They reviewed accounts together, planned next steps, and managed the transition of responsibilities.
“It’s important to have good communication,” he says. “So we know how to move forward with each customer.”
Jeevitan has also spent time learning how location-based planning and takt scheduling work in practice.
“Learning the system and the flow of takt scheduling takes time,” he says. “It’s a new way of thinking about building.”
He develops this understanding by visiting construction sites and working directly with customers.
During site visits, customers walk him through the project and show how work progresses in different parts of the building. They often use the schedule on a mobile device during the walkthrough. After the site visit, they review the plan together and discuss what works and what needs improvement.
Showing the impact of Sitedrive in concrete terms
In his role, Jeevitan combines sales with market development. He reaches out to new customers, runs demos, supports existing customers, and builds local materials in Norwegian. He also learns how construction companies in Norway plan their projects and how their ways of working differ from what he has seen before.
When Jeevitan reaches out to construction companies, customers often recognize how much time goes into coordination instead of actual work, but they don’t act on it right away because they are busy running projects.
“They see that our product could be useful, but they are busy,” he says. “So you follow up and continue the conversation step by step.”
Customer discussions in Norway often focus on time. Customers describe the effort required to coordinate projects, how often meetings are needed to stay aligned, and how long it takes to create and update plans.
Jeevitan addresses this by demonstrating the product directly: “You can create a schedule in 10 to 15 minutes now,” he says. Customers can immediately compare that to their current way of working and understand how their daily work could change.
Some customers also apply the product in new ways: “One customer started using Sitedrive already in the tendering phase,” he says. “They use it to show their own clients how the project will flow.”
What this role builds over time
Jeevitan’s focus is on growing Sitedrive’s presence in the Norwegian market and increasing usage among existing customers.
“It’s not just about getting new customers,” he says. “It’s about expanding within the ones we already have.”
At the same time, the role is shaping his understanding of construction and sales as he spends time with different companies, observes how their projects are structured, and learns how planning decisions show up in on-site daily work. He also learns how to explain a new planning approach in a way that makes sense to people responsible for real projects.
Looking ahead, he expects this to deepen even further.
“I’m looking forward to visiting more sites across Norway and seeing how projects are run in different cities,” he says. “That’s where you really understand how things work.”
Over time, he learns how projects are actually run, what slows them down, and how to explain an alternative planning approach that makes sense on-site.
